BRAND IDENTITY
Designing Change with Hector's Logo and BRAND Identity
The branding and logo for Hector's company required modification to effectively communicate its message of transformation, rebirth, and change. As the designer, I ensured that the logo design captured the transformation themes accurately. Along with this, I selected a green color scheme to represent nature, the earth, and most significantly, change.
"Design is as much an act of spacing as an act of marking."
— Ellen Lupton, designer and educator
Designing THE BRAND IDENTITY FOR “WAM”, THE FIRST-EVER DISABILITY FILM FESTIVAL IN BC
I created and designed the unique branding identity for WAM - Wide Angle Media, which marked the first-ever disability film festival in Vancouver, BC. The festival not only celebrated the extraordinary talents and creativity of persons with disabilities, but also aimed to raise awareness about the challenges they face on a daily basis. It was a privilege to be part of such a meaningful project that showcased the power of film in bringing diverse communities together. The brand identity of WAM was designed with a clean, modern, and sophisticated look. The logo and overall style of the branding aim to convey a message that people with disabilities are just as capable and passionate as anyone else, and they should not be underestimated or held back. The visual cues I used in the branding are carefully selected to represent strength, resilience, and confidence.
“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.”
— Tim Brown
Crafting a Brand Identity for Quince
In my role as a branding designer, I made a concerted effort to establish an identity that embodied the Quince's fundamental principles of modernism, urban living, and evolution. To achieve this, I utilized soft, yet masculine lines and a sleek font. The color red was also an essential aspect, representing the fast-paced and energetic nature of city life. In addition to the visual elements, I also focused on creating a brand voice that would connect with Quince's target audience. Through research and analysis, I determined that a casual, yet confident tone would resonate with urban professionals who value authenticity and innovation. This tone was reflected in all of Quince's communication channels, from social media posts and stationary to marketing collateral.
“Bad design shouts at you. Good design is the silent seller.”
— Shane Meendering
Creating Cube.Nyc's Branding Identity and Logo Design
I had the chance of designing the branding identity and logo for Cube.Nyc, a New York-based agency. The company's messaging conveys a harmonious blend of modern, clean, futuristic, and classic styles. With this in mind, I meticulously crafted a logo icon that perfectly embodies this vision. The final product showcases a compelling visual identity that accurately represents the company's brand and essence. The logo design features a multi-dimensional cube icon that represents the company's innovative and forward-thinking nature. The use of clean lines and typography conveys a sense of professionalism and sophistication, while the vibrant color palette adds a touch of playfulness.
“It’s the feeling of being an eternal student that keeps this profession interesting.”
— Adrian Shaughnessy, How to be a Graphic Designer Without Losing Your Soul
DEVELOPING THE BRAND IDENTITY OF US Medical Affairs' National Medical Meeting
Contributing to the success of US Medical Affairs' National Medical Meeting in Phoenix, Arizona for two consecutive years was a highlight of my career. As a key member of the team, I played an integral role in the event's success by developing its branding identity, as well as designing information booths, hotel keycards, name badges, airport signs, and billboards. I also created the main presentation that was used during the meeting.
Working on this event provided me with a deep understanding of the healthcare industry and the unique challenges faced by medical professionals. Collaborating with a diverse group of stakeholders, including physicians, researchers, and industry experts, was one of the highlights of my experience. This gave me valuable insights into the latest trends and developments in the field, which informed my design decisions and helped to deliver an informative and engaging event.
“The more things you’re interested in, the better your work will be.”
— Michael Beirut, 79 Short Essays on Design
The Art of Crafting Brand Identities and Guidelines: Insights from a Graphic Artist
As a graphic artist, one of my favorite tasks is developing brand identities and guidelines for my clients. Whether it's a small business or a large corporation, creating brand guideline decks is an essential element to ensure the company's success.
A brand identity is a visual representation of a company's personality, values, and mission. It's the first impression that a customer has of a business. I work closely with my clients to understand their vision, goals, and target audience to create a unique and compelling brand identity that resonates with their customers.
“Design is the last great competitive advantage.”
— Seth Godin
Developing a Cohesive Brand Identity and Packaging
I had the chance to work with NuPawz, a pet company, to develop their branding and product packaging. My objective was to create a recognizable brand identity in a highly competitive pet industry. To achieve this, I conducted thorough research and developed a logo and color scheme that reflected NuPawz's values of quality, trust, and innovation. Additionally, I worked on designing packaging that was both visually appealing and informative, ensuring that all necessary information about each product was included, such as nutritional values, ingredients, and usage instructions.
"I strive for two things in design: simplicity and clarity. Great design is born of those two things."
— Lindo Leader, graphic designer and creator of the FedEx logo
